The combination will drive a meaningful increase in Spark's scale, with over one million monthly paying subscribers across the two platforms. Spark expects the transaction to drive meaningful margin expansion in and beyond. Our deal with Zoosk creates the second largest online dating platform in North America and the second largest publicly-listed dating company in the world.
Abigail Dalton One in 10 Americans have used an online dating site or app, according to a report from Pew Research. What may have been associated with a certain stigma in years past is now becoming increasingly mainstream. In turn, more people are trying to launch their own online dating solutions.
Tinder's massive growth, due largely to its mobile-first approach that appeals to Millennials, is bringing new life to the online dating industry. The beginnings of relationships can be tough. Fortunately the Internet has helped play a role in increasing the efficiency with which people can establish mutual interest and get to that first date.
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The new Secret Crush function allows people to choose friends they are romantically interested in, and the object of their attraction will only be notified if they return the feeling. The new feature is available in countries where Facebook already rolled out its dating service, including Argentina, Canada, Thailand and Mexico, as well as in 14 new countries including Brazil, Singapore and Malaysia. The updated app is meant to make it easier for users to engage more in order to boost overall engagement, Facebook said.
EliteSingles is designed for educated and successful single professionals seeking a committed, long-term relationship with someone who fits their high demands. Its users benefit from a smart matchmaking system that provides them with quality matches. This is why EliteSingles is the platform of choice for those successful professionals who have already experienced serious relationships, know what they want, and are ready to love again.
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